ROW 94, Dierks Bentley Hologram Experience at SDF

ROW 94 Whiskey, founded by country music superstar Dierks Bentley, is proud to team up with Louisville Muhammad Ali International Airport (SDF) this September and October to offer fans and bourbon lovers a one-of-a-kind surprise. A life-sized Dierks hologram now welcomes travelers to Louisville, sharing the story of ROW 94 and pointing them towards exclusive signed bottles and limited offerings of ROW 94’s Broken Branches Bourbon at the airport’s Distillery District Marketplace. Distillery District Marketplace is located in the post-security rotunda area, near the entrances to Concourses A and B.

To celebrate this partnership, on Friday, September 12, Dierks beamed in live to SDF from Nashville to talk with local media and answer questions from passengers about ROW 94. The event also included a signed guitar giveaway and a ROW 94 tasting event at Distillery District Marketplace.

Photo Credit: Dan Dry / PriceWeber